isdell
美
英 
例句
But they knew an insider was unlikely to make drastic changes and have been surprised by how much Mr Isdell has achieved.
但是他們明白,一個公司體制內出身的人不可能施行根本變革,因此,對艾斯戴爾先生的改革成果已感驚訝。
Mr Isdell decided to pump an additional $400m into marketing as evidence grew that the power of the Coca-Cola brand was slipping.
面對著可口可樂品牌影響力不斷下滑的趨勢,艾斯戴爾先生決定為營銷業務額外注入4億美元的資金。
But for Mr Isdell to be seen as the company's saviour, he now needs faster growth, too.
艾斯戴爾先生若要被人視作企業的救星,那他現在也該加速發展了。
BY THE standards of any previous boss of Coca-Cola, Neville Isdell is remarkably enlightened.
以可口可樂歷屆老總的標準來看,NevilleIsdell是非常的開明。
Mr Isdell said Coca-Cola would invest more aggressively in non-carbonated drinks but insisted Coke would remain the company's main focus.
艾斯戴爾先生說,可口可樂將更積極地投資于非碳酸飲料,但他堅持說,可樂仍將是公司的主要業務重點。
Born in Ireland, Mr Isdell was raised in Zambia, where he first began to work for Coca-Cola.
艾斯戴爾先生出生于愛爾蘭,在贊比亞長大。他最初就是在那里加盟了可口可樂公司。
But in the two years since Mr Isdell was appointed chief executive, Coke's approach has begun to change.
不過,在艾斯戴爾就任首席執行官以來的兩年里,可口可樂的方式開始有所轉變。
Mr Isdell's efforts are now starting to yield results.
艾斯戴爾先生的努力現在開始顯現成效。
Mr Isdell gave the bottlers permission to team up with other firms in order to cater better to the boom in healthy drinks.
艾斯戴爾先生允許灌裝企業與其它公司合作,以便更好地應對健康飲品的迅猛發展。
"We had lost our belief in our ability to win, " says Mr Isdell.
艾斯戴爾先生說:“我們失去了必勝的信心。”
This is unlikely to change any time soon, as Mr Isdell wants to fix things first.
艾斯戴爾先生希望首先把企業整治好,因此這種現狀在短期內不可能改變。