kroc
美
英 
例句
Back in 1954, Ray Kroc was already in his 50s when he persuaded the McDonald brothers to let him be responsible for a franchising operation.
早在1954年,雷·克勞克說服麥當勞兄弟讓他負責經營一家專賣店時,他已年過50。
His business methods turned off large investors, and the cost of leasing land made it hard for Kroc to turn a profit.
他的經營手法讓很多投資者厭煩,同時租用店面的成本讓Kroc很難獲取利潤。
However, it wasn't until a salesman named Ray Kroc came along that this new industry discovered its full potential.
但是在推銷員RayKroc到來之前,這項新產業一直沒有迸發出自己的潛力。
It was said that there was another Netherlander besides Kroc who bought the franchise from Mcdonald brothers.
據說,當年從麥當勞兄弟手里買下特許經營權的除了克羅克,還有一個荷蘭人。
Remember, Ray Kroc never set out to make the best burger; he set out to make the most reliable burger restaurant on the planet.
請記住,雷克羅克從不打算做出最佳的漢堡,他要建立這個星球上最可靠的漢堡包餐廳。
Franchising wasn't a radical idea: McDonald's and other restaurants had been doing it before Kroc came along.
特許權并不是一個史無前例的點子:麥當勞和其他餐館在Kroc到來之前就這么做了。
In 1954, Ray Kroc bought the rights to the McDonald brothers' hamburger stand and began selling franchises.
1954年,雷·克羅克買下了麥當勞兄弟的漢堡攤,然后開始出售特許權。
After that, people paid Ray Kroc to open their own restaurants using the McDonald's name and menu.
此后,人們要向瑞克勞克付款來開辦自己的餐館,并使用麥當勞的名字和菜譜。
Ray Kroc saw the bright future of the restaurant of this kind.
克勞科先生見這種餐館的光明的未來。
Ray Kroc became interested in this kind of restaurant.
雷·克羅克對這種餐廳感興趣起來。
But Kroc took a different slant on the concept.
但是Kroc對這個概念有自己的不同定位。
Not surprisingly, Ray Kroc became one of the riches businessmen in America.
順理成章的,RayKroc成為了美國最富有的商人之一。
Kroc called his restaurant " McDonald's. "
Kroc將餐廳取名為“麥當勞”。
Kroc Fellow at National Public Radio in Washington, DC
華盛頓國家公眾廣播科珞克研究員