Marketing,Social

《英文msh詞典》Marketing,Social
[入口詞] Marketing,Social
[主題詞] Social Marketing
[英文釋義] Use of marketing principles also used to sell products to consumers to promote ideas,attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups,not for the benefit of the marketer,but to benefit the target audience and the general society.