psychographics

psychographics

美 [græf?ks] 　英 [græf?ks]

• 網絡心理統計特征；消費心態學；消費心理統計資料

英漢解釋

n.	1. the study of the psychological profiles of potential buyers of a product, used to improve its marketing

例句

Knowing your market in depth and knowing your customer base (demographics and psychographics) is the foundation of your business.

深入了解你的市場與顧客基群（用統計數據和圖表將它們描繪出來）是你生意的基礎。

Additional narrowly cast identities, in fact, become the key to understanding the psychographics of users.

事實上，細分化的人格投射，成為了讀懂用戶消費心態學的關鍵。

Include any specific demographics and psychographics about the target audience.

包括具體有關目標受眾的人口統計數據和心理信息。

Clothing psychographics change after the entry to WTO and its marketing countermeasure

入世后服裝消費心理變化及營銷對策

On the Psychographics in Electric Commerce

談電子商務中的消費心理